I follow up with this question... "Are you currently using Geico?" So far I have yet to meet anyone that is with them. I was with them when I was a teenager when they were still Government Employee Insurance COmpany and covered government employees only, and my mom worked for State of Arizona. I then ask my friend, why they are not with Geico. Their typical answer is, "I don't know, but did you see the one where..."
My next question is, "Are you a fan of Thin Mints?" OR "What is your favorite Girl Scout cookie?" The funny thing is 100% of the response is they have had a Girl Scout cookie at some point. So what is it that a 7 year old little girl knows that GEICO doesn't? Word of mouth and even deeper, warm market advertising is the winner at the end of the day. The Girl Scouts does not have a large marketing budget for their cookies. They know that some cute little girl approaching you at the supermarket or your little niece asking you to buy a box is difficult to turn down, not to mention the Thin Mints are amazing. If you want a cookie you go to their cookie website and put in your ZIP then info and place an order through the local Girl Scout Troop. Or scan the images below on your phone for the app.
Scan the image to the right with your iPhone using a barcode scanning application.
Scan the image to the right with your Android using a barcode scanning application.
So perhaps in your marketing efforts of your personal brand, opinion, "Huffington Post" wannabe blog, product or service, how are you letting people know you exist? Perhaps you need to hire your 7 year old niece and pay her $0.10 over minimum wage because she's worth it. Maybe we should start a movement/campaign... "My daughter can sale more cookies than your daughter!" Just a thought. Now go market you markateer!