When you look at marketing and the value of it's worth, you must look at the avenue of marketing. It has always been said that word-of-mouth advertising works. The warm market penetration needs to really be assessed by more businesses. In Warren Buffet's book, The Warren Buffet CEO: Secrets from the Berkshire Hathaway Managers, written by Robert Miles, on one particular visit with GEICO, Warren talks of the humility of the CEO of GEICO, Tony Nicely. GEICO is known for spending the most money on advertising than any other company. Whether you are fans of the caveman who I guess were deeply offended, the googly eyes, the gecko, the woodchucks chucking wood, or perhaps the little piggy who said, "Wee wee" all the way home, or perhaps good 'ol Abe telling the truth you can recall dozens of different commercials of theirs. Below is the annoying pig...

Often times when I am talking to clients or potential partners about their marketing strategies I ask them if they have ever seen a GEICO commercial, and like clock work everyone says...